Aisle
Storefront & over-the-counter
Anyone can buy it
A good moisturizer and SPF. Built so millions of people can pick it up without a clinician.
- Sold at a drugstore, department store, or online to anyone.
- One formula for a huge audience — not mixed for your name.
- Actives are capped at over-the-counter strengths. Retinol is not tretinoin. Store hydroquinone, when it is even on the shelf, is not a prescription cream.
- Best as cleanser, moisturizer, and daily sunscreen — the base of any routine.
Best for: Hydration, SPF, and everyday maintenance.



