Storefront. Med spa. Prescription-grade. Three different jobs. Only one is written for
you — after a licensed clinician looks at your skin or hair.
Aisle
Storefront & over-the-counter
Anyone can buy it
A good moisturizer and SPF. Built so millions of people can pick it up without a clinician.
- Sold at a drugstore, department store, or online to anyone.
- One formula for a huge audience — not mixed for your name.
- Actives are capped at over-the-counter strengths. Retinol is not tretinoin.
Best for: hydration, SPF, everyday maintenance.
Clinic shelf
Med spa / professional
Sold in a medical aesthetic practice
Stronger cosmetics chosen with a provider — still a finished product off a shelf.
- Bought at a med spa or dermatology office, often after a consult.
- Made to sit next to peels, lasers, and injectables.
- Still typically cosmetic: everyone with that bottle shares the same formula.
Best for: clinic-grade cosmetics around treatments.
Written for you
Prescription-grade
Hello Gorgeous line · consult required
A licensed Illinois clinician chooses the product and the strength. It is made for you by name.
- Not on a store shelf. We review your history, your skin or hair, and your goals.
- Can include actives you cannot buy over the counter.
- Base, Plus, and Max are real strength steps. We can move you as your skin responds.
Best for: spots, tone, wrinkles, acne, thinning hair — when a clinician should pick the strength.